A series of reviews of an installation program, all of which are published at the same time, can be a red flag.
Every fourteen days, the Vetting Council of the Solar Quotes gathers to carry out a forensic analysis of the companies that ask to join our list of approved installers of solar, batteries and EV chargers. The investigation provides every available note, including the most obvious: online reviews. But how can you find out in times of bot farms and customer incentives whether a review is legitimate or not?
A certain installer at a recently carried out encounter with the Vetting Council seemed to have a rather radiant reputation for customers. On closer inspection, however, something didn’t look quite right. Why were so many reviews of this installer based in Australia, all of whom were written in Mandarin at the same time?
There are many legitimate reasons for an installer to have many reviews in a specific language – maybe you are a popular business in a specific community – but it actually says.
This was exactly what showed that the company is managed by a modern adonis or by someone who is a little difficult with the truth after these outstanding five-star reviews either:
Either Ryan Gosling secretly operates a solar installation page that we do not know about, or the employees of this company have all relyed to leave positive reviews.
Check farms and angry customers
Employees who leave five-star reviews for their boss are just a form of misleading review types that you have to pay attention to. In particular, fake reviews can be available in both positive and negative forms. Some of the main types are:
- Convected evaluated – Customers are encouraged to give a company a positive rating for a company through discounts and vouchers.
- Noted reviews – Shady “Review Farms” are paid to generate a large number of fake opinions from your employees or AI chatbots.
- Gated reviews – Customers who say that they have had a good experience are encouraged to leave a review, while those who state that they have had bad experience;
- Vengeful customers and competitors – People who are angry with the business (or compete with them) create several profiles to leave several negative reviews and invent wild claims about the business.
How to discover a fake
The review pages of Gatekeeper to Solarquotes, Ned Holland, who works to keep it facerically free, says that the most important red flag to recognize false feedback is the language used:
If a company has almost all positive reviews, but the language of each review usually reads the same and constantly mentioned the name of the installationer used/the brand used, I would say that it is probably fake or at least stimulated. We had a manufacturer who tried to leave a number of fake reviews on SQ a few years ago. I had processed a few for over a week and I didn’t notice that they were written in the same pattern, but when I looked at them all together – it was clearly obvious that something was going on. I contacted the manufacturer and asked them if they were real, they said yes. I asked them (and the authors of the reviews) if they could provide proof of purchase. You never replied. The authors of these reviews had [claimed] This brand was installed in Australia by certain installers. When I called these installers to inquire about the reviews they advised: “I have never heard of this or this customer.
Low detail, high in praise?
- Lots of reviews with an extremely low detail- Not everyone can bother to go into detail, but if everyone submits a one-word evaluation, something is probably going on.
- Ridiculously exaggerated praise – The fact that the installer appeared in time should not break out of the customer in tears of joy.
- A large number of ratings at the same time – Just how did this team of three dealers carry out a hundred installations on the same day?
Where you can find reviews that you can trust
A review of an installation program on the Solarquotes Review platform with detailed feedback, which is not exaggerated, accompanied by photos of the job.
Unfortunately, the reality is that the most important review platforms are full of counterfeits. It is simply not feasible, a fine teething comb of the review on the large amount of feedback on all products and service listed on Google and Facebook-they are presented and if they feel very confident that an assessment is fake It is worth marking with them.
“Google and Facebook can both have a fair share [of fakes] – You never know who is forced to leave a positive evaluation with incentives, and sometimes these websites can take a long time to examine a potentially insincere review, ”says NED.
The Solarquotes team not only not only examines the Google and Facebook reviews of installers as part of our review process. We also apply the same treatment to reviews that have been carried out on our own website and delete all cases we find. We therefore recommend that the solar quotes of installers, solar collectors, inverters, batteries and EV charging devices as the first point of contact -some are accompanied by photos of the installation so that you can see yourself.
Of course we would say that, so you should see some Google reviews of solar quotes yourself. Make sure that you look for the red flags listed above. If you see hundreds of reviews published simultaneously in Latin, all of which rave about how attractive everyone is in our team … It may be best to take those with a grain of salt.
Comments are closed.